Juan-les-Pins, 1970. The first REMINISCENCE boutique is filled with fascinating objects collected during travels around the world, pervaded by the captivating scent of patchouli, a symbol of distant dreams. The carefree nature of the French Riviera is tinged with oriental exoticism, an artistic soul, and a bohemian spirit. The brand's first fragrance, Patchouli, immediately asserts its uniqueness. It was so successful that it has become the emblem that guides the REMINISCENCE story to this day.