Press, PR agencies, advertising

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data 
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

N.B.
- It is essential that the publication covers fragrances and lifestyle and has international visibility.
- Pitti Immagine reserves the right to evaluate all participation requests.
 
Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in 
- access the MyPitti reserved area
- click on “Register” and enter your data
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form

Please note that:
- it is essential that the Blog/social media account deals with perfumes and lifestyle, has international visibility and is not an e-shop platform (this information will be requested during registration)
- it is possible to register two people for each Blog/social media account
 
Click here to carry out a new registration

Please remember that Fragranze is a highly specialized event for professionals in artistic perfumery, beauty, and wellness.
We kindly request that you apply for press accreditation only if you have a genuine interest in these fields and intend to review products and stories through your media or social channels.
Pitti Immagine press office will carefully review each accreditation request before providing confirmation.
Thank you for your cooperation, and we look forward to seeing you in Florence!

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in 
- access the MyPitti reserved area
- click on “Register” and enter your data 
- attach a letter of assignment on the headed notepaper of the journalistic publication you work for or of an exhibitor present at the fair. Please note that your request will not be accepted without this documentation
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.

Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in 
- access the MyPitti reserved area
- click on “Register” and  enter your data
- once your registration has been confirmed, you can download the badge with the PittiSmart app 

Click here to carry out a new registration

In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in 
- access the MyPitti reserved area 
- click on “Register” and enter your data 
- once your registration has been confirmed, you will you be able to go back into MyPitti (login with username and password) and fill in the application form 

Click here to carry out a new registration

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs. 

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation 
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- A maximum of two people can be accredited for each Blog/social media account
- It is, moreover, essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform.

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- It is essential to attach a letter of assignment on the headed notepaper of the journalistic publication you collaborate with or of an exhibitor present at the fair; your accreditation will not be confirmed without this documentation
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Please enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing the MyPitti reserved area
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

- Access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.

- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.

STAZIONE LEOPOLDA - Viale Fratelli Rosselli, 5 Florence

 
The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11 motorway) links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We suggest taking the Firenze Ovest exit and following signs for the city centre towards Porta al Prato. 
- This will take you on Viale Guidoni, Via Forlanini, Viale Redi, Viale Belfiore, Viale Fratelli Rosselli. Paid car park next to Stazione Leopolda.

Click here for the track

The main station is Santa Maria Novella, located right in the centre and just 1 kilometre from Stazione Leopolda. We suggest taking tram 1 to the fair, getting off at the first stop "Porta al Prato-Leopolda".
 
 

"Amerigo Vespucci" airport in Florence
It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.

"Galileo Galilei" airport in Pisa
60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence.