Press, PR agencies, advertising
New registration? Register now
Compulsory pre-registration and digital tickets
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In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- attach a letter of assignment on the headed notepaper of the journalistic publication you work for or with which you collaborate even occasionally. Please note that your journalist’s pass alone will not be sufficient
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.
Click here to carry out a new registration -
In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form
Please note that:
- it is essential that the Blog/social media account deals with perfumes and lifestyle, has international visibility and is not an e-shop platform (this information will be requested during registration)
- it is possible to register two people for each Blog/social media account
Click here to carry out a new registration
Please remember that Fragranze is a highly specialized event for professionals in artistic perfumery, beauty, and wellness.
We kindly request that you apply for press accreditation only if you have a genuine interest in these fields and intend to review products and stories through your media or social channels.
The Pitti Immagine press office will carefully review each accreditation request before providing confirmation.
Thank you for your cooperation, and we look forward to seeing you in Florence! -
In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- attach a letter of assignment on the headed notepaper of the journalistic publication you work for or of an exhibitor present at the fair. Please note that your request will not be accepted without this documentation
- You will then receive a note confirming your registration
- at that point, you can go back into MyPitti (login with username and password) and fill in the application form.
Click here to carry out a new registration -
In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- attach a letter of assignment on the headed notepaper of the journalistic publication or advertising agency
- once your registration has been confirmed, you can download the badge with the PittiSmart app
Click here to carry out a new registration -
In order to carry out the online registration on our website please follow the guidelines here below:
- select the fair you are interested in
- access the MyPitti reserved area
- click on “Register” and enter your data
- once your registration has been confirmed, you will you be able to go back into MyPitti (login with username and password) and fill in the application form
Click here to carry out a new registration
Are you already registered? Read how to get accredited
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- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs.
NEW
- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.
- INDICATION OF THE PARTICIPATION DAYS
When filling in the application form to request accreditation, you will be required to indicate the days in which you will physically enter the fair. -
- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- A maximum of two people can be accredited for each Blog/social media account
- It is, moreover, essential that the Blog/social media account deals with fashion and lifestyle, has international visibility and is not an e-shop platform.
NEW
- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.
- INDICATION OF THE PARTICIPATION DAYS
When filling in the application form to request accreditation, you will be required to indicate the days in which you will physically enter the fair. -
- Please access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- It is essential to attach a letter of assignment on the headed notepaper of the journalistic publication you collaborate with or of an exhibitor present at the fair; your accreditation will not be confirmed without this documentation
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.
NEW
- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.
- INDICATION OF THE PARTICIPATION DAYS
When filling in the application form to request accreditation, you will be required to indicate the days in which you will physically enter the fair. -
- Please enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing the MyPitti reserved area
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
NEW
- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document. -
- Access the MyPitti reserved area on our website (login with username and password) and fill in the application form
- You will then receive a note confirming your accreditation
- At that point, enter PITTISMART - the Pitti Immagine app that you can download for free onto your smartphone or tablet from the Apple Store and Google Play Store - login with the same credentials used for accessing MyPitti
- Click on the badge function (symbol at the top right of the screen) and, a few seconds later, you will find your Pitti Ticket to display to the optical readers present at the entrance to the fairs
- The application form should be filled in at every edition.
NEW
- DIGITAL TICKET IS HIGHLY RECOMMENDED
To enter the fair you must show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document.
How to reach us
Hours of the event
Friday September 13th: 10.00 am - 6.00 pm
Saturday September 14th: 10.00 am - 6.00 pm
Sunday September 15th: 10.00 am - 6.00 pm
In order to participate in the event, it is necessary to:
- be registered and have obtained the entry ticket
- show your ticket at the entrance together with an identity document
Entry to children under 12 years old is not allowed.
Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event.
Friday September 13th: 10.00 am - 6.00 pm
Saturday September 14th: 10.00 am - 6.00 pm
Sunday September 15th: 10.00 am - 6.00 pm
In order to participate in the event, it is necessary to:
- be registered and have obtained the entry ticket
- show your ticket at the entrance together with an identity document
Entry to children under 12 years old is not allowed.
Parents of children under 12 years of age may authorise their visit on their own responsibility by signing a form at the entrance to the event.
How to reach us
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STAZIONE LEOPOLDA - Viale Fratelli Rosselli, 5 Florence
The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11 motorway) links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We suggest taking the Firenze Ovest exit and following signs for the city centre towards Porta al Prato.
- This will take you on Viale Guidoni, Via Forlanini, Viale Redi, Viale Belfiore, Viale Fratelli Rosselli. Paid car park next to Stazione Leopolda.
Click here for the track -
The main station is Santa Maria Novella, located right in the centre and just 1 kilometre from Stazione Leopolda. We suggest taking tram 1 to the fair, getting off at the first stop "Porta al Prato-Leopolda".
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"Amerigo Vespucci" airport in Florence
It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.
"Galileo Galilei" airport in Pisa
60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence.
Cloakroom and left luggage
There are free cloakroom and left luggage services at the fair.
Car park
Visitor-only paid car park next to Stazione Leopolda with limited spaces.
Where to stay
Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau is glad to offer in Florence a hotel selection at affordable rates reserved to Pitti Immagine's visitors.
CLICK HERE to start your search.
CLICK HERE to start your search.