Pitti Connect

Pitti Connect is the platform that translates all the energy, creativity, expertise, content and communicative strength of the Pitti Immagine fairs into a digital form.

A meeting point as well as a networking and business tool that offers exhibitors the possibility of presenting their identity, values, strategies and collections through special individual showrooms; to organize online meetings with buyers, obtain detailed reporting and receive support for managing orders.

For information please contact: pitticonnect@pittimmagine.com.

How to become one of us at the 2021 Edition

Here the procedure to follow.

1. Companies wishing to participate should send an e-mail to ct.fragranze@pittimmagine.com

2. You will be asked to fill in an application form for the brand and company which will be submitted to our Technical Committee. The form requests a series of information about the brand and its history, the company profile and the positioning of the product, to help the Technical Committee make its assessment.

3. Following the meeting of the Technical Committee, Pitti Immagine will inform each company that has submitted an application form of the Committee’s decision.

4. Pitti Immagine will contact the companies who have been accepted for inclusion in the fair.
In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.

How to get your Pitticard for entry to the 2021 Edition

Exhibitors have the right to free passes for owners and a certain number of staff depending on the stand area.

How to reach us - 2021 Edition

  • STAZIONE LEOPOLDA - Viale Fratelli Rosselli, 5 Florence

    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11 motorway) links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We suggest taking the Firenze Ovest exit and following signs for the city centre towards Porta al Prato. 
    - This will take you on Viale Guidoni, Via Forlanini, Viale Redi, Viale Belfiore, Viale Fratelli Rosselli. Paid car park next to Stazione Leopolda.


  • The main station is Santa Maria Novella, located right in the centre and just 1 kilometre from Stazione Leopolda. We suggest taking tram 1 to the fair, getting off at the first stop "Porta al Prato-Leopolda".
    Pitti Immagine offers to the buyers a special discounts (for journeys between 10 - 14 September 2020 on base fare) for the following return journeys to Florence:
    Rome, Milan, Bologna 30% off;
    Turin, Naples, Venice, Verona 20% off.
    To profit from this discount, please contact UniversalTurismo, Mr. Carlo Timossi 
    phone  +39 055 5039204
  • "Amerigo Vespucci" airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.

Cloakroom and left luggage - 2021 Edition

There are cloakroom and left luggage services at the fair for Modaprima exhibitors and visitors

Car park - 2021 Edition

Toll parking at the Santa Maria Novella station, connected by tram to the Stazione Leopolda.

Where to stay - 2021 Edition

Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Florence: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 

For any further information please contact: