12.09.2024

07:30 PM | Profumoir

Profumoir

Olfactory library, customization laboratory, experiential house and alchemical garden. A project by Daniele Cavalli and Sileno Cheloni. Opening

• via San Niccolò 95r, Firenze

13.09.2024

10:00 AM - 06:00 PM | Stazione Leopolda, Spazio Alcatraz

The Sound of Fragrance
The installation

Installation curated by Paola Gariboldi and Susanna Macchia
Silence Fragrance by Sonia Constant | Noise Fragrance by Cristiano Canali
Music by Alessandro Meistro
Installation concept Monogrid

13.09.2024

11:00 AM - 12:00 PM | Stazione Leopolda. stand A41

Pisterzi Italian Grooming Art

A relaxing and regenerating facial treatment by Giovanni Galizia on a professional barber chair.
Also from 4:00 pm to 5:00 pm

• Connect page: PISTERZI ITALIAN GOOMING ART

13.09.2024

11:00 AM | Stazione Leopolda, UniCredit Fragranze Arena

RAW by MANE
The New Gourmandise: from Taste to Fragrance

With Melanie Duhamel (Fragrance Division Director, MANE Italy, Spain and Portugal), Paolo Di Muzio (Sales and Marketing Director, MANE Italy), Cristina Stefanutti (Marketing Manager Fragrance Division, MANE Italy), Cristiano Canali (Perfumer, MANE)

13.09.2024

12:00 PM | Stazione Leopolda, UniCredit Fragranze Arena

The Sound of Fragrance
The talk

Paola Gariboldi and Susanna Maccchia in conversation with Sonia Constant, Cristiano Canali and Alessandro Meistro.
To follow, visit of the installation with the curators

13.09.2024

12:30 PM | Stazione Leopolda, Area Workshop Press Office

Taste and Smell by MANE
Workshop

Limited places, by reservation writing an email to [email protected] (specifying preferred time: 12.30pm or 3pm)
SOLD OUT, check the availability of places at the workshop

13.09.2024

02:00 PM | Stazione Leopolda, UniCredit Fragranze Arena

François Hénin
A Very Unique View on Niche Perfumery

A toast to the 15 years anniversary of Essenses to follow

13.09.2024

02:00 PM - 04:00 PM | Stazione Leopolda, Spazio Alcatraz, First Floor

Infiniment Coty Paris, a fragrance collection blending art, science and emotion

Art installation

13.09.2024

03:00 PM | Stazione Leopolda, UniCredit Fragranze Arena

Olivier Cresp
How to judge a perfume

in conversation with Paola Gariboldi

13.09.2024

03:00 PM | Stazione Leopolda, Area Workshop Press Office

Taste and Smell by MANE
Workshop

Limited places, by reservation writing an email to [email protected] (specifying preferred time: 12.30pm or 3pm)

SOLD OUT, check the availability of places at the workshop

13.09.2024

03:00 PM | Stazione Leopolda, Stand A18

Tauer Perfumes

Andy Tauer presents with Roberto Drago the new perfume of the brand

• Connect page: TAUER PERFUMES

13.09.2024

04:00 PM | Stazione Leopolda, UniCredit Fragranze Arena

Where the essence becomes excellence
A new education project

With Melanie Duhamel (Fragrance Division Director, MANE Italy, Spain and Portugal), Luca Bocca Ozino (Sales Manager Europe Capua1880), Marithè Bechu (Grasse Expertise) and Roberta Conzato (Director Alta Scuola Profumeria)

13.09.2024

05:00 PM | Stazione Leopolda, Area Workshop Press Office

Emotions paradise

With Pissara Umavijani (founder Dusita)

• Connect page: PARFUMS DUSITA

13.09.2024

from 6:00pm | Stazione Leopolda, Piazzale esterno

Kaon welcomes Ajmal

A scented cocktail to celebrate Ajmal's arrival into the Kaon family and the 22 years of the company at Fragranze

13.09.2024

06:00 PM - 09:00 PM | Zhor boutique

Agatho

Cocktail party. Experience the Magic of Luxury Artistic Perfumery - Exclusive Launch of the Mytho and Olympia Collections

• via dei Rondinelli 1r, Firenze
• Connect page: AGATHO

13.09.2024

from 6:30 | Campomarzio 70

Campomarzio70

Harper's Bazaar celebrating Campomarzio70 20th anniversary. The Fragrant Journey - Legendary Covers Exhibition. Cocktail party. By invitation only

• via della Condotta 65r, Firenze

13.09.2024

04:00 PM | Istituto Marangoni Firenze

Scent Tech: the future of perfumes and the power of social media

Growth forecasts, evolution of the sector, requested professions.
Talk by Vanessa Caputo
By registration [email protected]

• Via de' Tornabuoni 17, Firenze

13.09.2024

06:00 PM - 09:00 PM | Teatro Fragranze Uniche

Joyful Party

Teatro Fragranze Uniche presents Christmas World

• via dei Tosinghi 22r, Firenze

13.09.2024

06:00 PM - 09:00 PM | La Ménagère

Dream Library

Lord Milan cocktail preview

• via dei Ginori 8r, Firenze

13.09.2024

from 6:30pm | Profumeria L'O' Firenze

Follow the golden thread

Laurent Mazzone Parfums presents Fil d'Or

• Borgo degli Albizi 77r, Firenze

14.09.2024

10:00 AM - 06:00 PM | Stazione Leopolda, Spazio Alcatraz

The Sound of Fragrance
The installation

Installation curated by Paola Gariboldi and Susanna Macchia
Silence Fragrance by Sonia Constant | Noise Fragrance by Cristiano Canali
Music by Alessandro Meistro
Installation concept Monogrid

14.09.2024

11:00 AM | Stazione Leopolda, UniCredit Fragranze Arena

Clara Buedo
Olfactory Tales of the Past

The evolution of the art of perfume, from the ancient Egyptians to the present day, with fragrances created specifically for the occasion

14.09.2024

11:00 AM - 12:00 PM | Stazione Leopolda. stand A41

Pisterzi Italian Grooming Art

A relaxing and regenerating facial treatment by Giovanni Galizia on a professional barber chair.
Also from 4:00 pm to 5:00 pm

• Connect page: PISTERZI ITALIAN GOOMING ART

14.09.2024

11:00 AM - 05:00 PM | Stazione Leopolda, Area Workshop Press Office

The creation of a perfume with Fragonard
Workshop

Workshop every 30 minutes, limited places upon reservation by writing an email to [email protected] (specifying preferred time)

• Connect page: FRAGONARD

14.09.2024

12:30 PM | Stazione Leopolda, UniCredit Fragranze Arena

La botanica dei profumi [
The botany of perfumes]

The author Nicoletta Ramella Pezza in conversation with Fabrizia Malerba (editor and agronomist) on the profound connection between nature and perfumes.
Guido Tommasi editore

14.09.2024

02:30 PM | Stazione Leopolda, UniCredit Fragranze Arena

The Essential 20th: the last 20 years of research perfumery through the experience of Campomarzio70 and the project The Essential Blend

14.09.2024

03:30 PM | Stazione Leopolda, UniCredit Fragranze Arena

Perfumes as the new Woodstock for Gen Z

With Pierre Guguen (founder of L'Orchestre Parfum), Emiliano Zelada (composer, artist, sound designer and professor), Marco Martello (author of the book La formula del sentire. Atlante psico-emotivo del mondo delle fragranze [The formula of feeling. Psycho-emotional atlas of the world of fragrances]). Moderators Francesca Delogu and Silvia Manzoni
curated by Istituto Marangoni

14.09.2024

04:30 PM | Stazione Leopolda, UniCredit Fragranze Arena

Dibaldo and the Alchemy of the Senses

With Baldo Baldinini
Tasting of the signature cocktail by Dibaldo at Fragranze Food Lounge to follow

14.09.2024

06:00 PM - 08:00 PM | Zhor Boutique

Boadicea The Victorious

Cocktail

• via dei Rondinelli 1r, Firenze
• Connect page: BOADICEA THE VICTORIOUS

14.09.2024

from 6:30pm | Beast Gallery

Michele Marin Essenza and 555 DLV

Take a Walk on the Wild Side. Dialogue between footwear and perfumes

• Via di Mezzo 40a, Firenze
• Connect page: MICHELE MARIN ESSENZA

14.09.2024

from 7:00pm to 9:00pm | Studio Dimore Collection

Scent Journeys by source adage fragrances

Be transported among majestic landscapes through scent with the latest perfume and home fragrance creations from niche-luxe fragrance brand, source adage. Meet the noses and founders of source adage, Christopher Draghi and Robert Dobay.
Pop up open to public during Pitti Fragranze, September 13-15th

• Via dei Fossi 41R
• Connect page: SOURCE ADAGE FRAGRANCES

15.09.2024

10:00 AM - 06:00 PM | Stazione Leopolda, Spazio Alcatraz

The Sound of Fragrance
The installation

Installation curated by Paola Gariboldi and Susanna Macchia
Silence Fragrance by Sonia Constant | Noise Fragrance by Cristiano Canali
Music by Alessandro Meistro
Installation concept Monogrid

15.09.2024

10:30 AM | Stazione Leopolda, UniCredit Fragranze Arena

Myth & Perfume: Olfactory Tales and Visual Art with Danhera

With Daniela Ciaffardoni

• Connect page: DANHERA ITALY

15.09.2024

11:00 AM - 12:00 PM | Stazione Leopolda. stand A41

Pisterzi Italian Grooming Art

A relaxing and regenerating facial treatment by Giovanni Galizia on a professional barber chair.
Also from 4:00 pm to 5:00 pm

• Connect page: PISTERZI ITALIAN GOOMING ART

15.09.2024

11:30 AM | Stazione Leopolda, UniCredit Fragranze Arena

Sensorial journey from Italy to Persia. 
Echoes of bicerin and saffron tea in perfumes

With Kateryna Vel'menko and Antonio Alessandria

• Connect page: KV BY KATERYNA VEL'MENKO

15.09.2024

12:30 PM | Stazione Leopolda, UniCredit Fragranze Arena

Scent of the Digital Age: Navigating the Digital Fragrance Landscape

Emerging trends, online purchasing behaviors and the role of social media, especially TikTok, in perfume discovery and choice
With Chiara Davanzo (Marketing & Content Director STOREIS)

15.09.2024

02:30 PM | Stazione Leopolda, UniCredit Fragranze Arena

Le gelsominaie

With Venera Tomarchio, Santì La Rosa, Antonio Alessandria and Renata Gorreri

15.09.2024

03:30 PM | Stazione Leopolda, UniCredit Fragranze Arena

Listen to the scents, breathe the music

Pierre Bénard Ségu, parfumeur-créateur with the presence of Veronica Granatiero, bel canto soprano