kuoca

Born in 2019 from a small studio in Seongsu, Seoul, kuoca was founded on a single conviction: that fragrance, like fine dining, can be an art form. The brand name comes from the Italian word for "chef," a nod to the culinary philosophy at the heart of everything kuoca creates.

kuoca translates the language of the kitchen into scent. Each fragrance is co-created with master perfumers worldwide, composing olfactory experiences as balanced and layered as a fine dining dish. The result is a new genre: beauty gastronomy.

Epicure Blends · Eau de Parfum
The kuoca EDP collection captures culinary artistry and memory in a single drop. Five signatures: Wild Peach, Grapefruit Brûlée, Geisha Coffee, Matcha Latte, and Dark Tea. Each is named after a taste, and each is built around a story. Bottles are shaped in a silhouette inspired by a wine glass, completing each fragrance as a sensorial objet.

Mountain Within · Extrait de Parfum
kuoca's most elevated expression is Mountain Within, an Extrait de Parfum in collaboration with the estate of Yoo Youngkuk (1916-2002), pioneer of Korean modern abstract art. Co-created with French perfumer Cécile Matton, it captures translucent alpine air, red fruit, and a finish of orris and incense.

A Brand Built for the World
kuoca is present in nine markets and 141 points of sale, including Isetan Shinjuku, Lane Crawford, Sephora, Barneys New York, and Le Ciel Bleu. In 2026, kuoca opened two Seoul flagships, Seongsu and Seochon, and became only the second independent K-beauty brand on the ground floor of The Hyundai Seoul. Every fragrance is created under kuoca's own creative direction, with raw materials sourced from partners in France, Germany, and the United States.

At Pitti Fragranze 24, kuoca presents its full fragrance universe: a world where every scent tells a story, and every bottle is a work of art.