Brand Profile
“Santa Eulalia is the olfactory ribbon that elegantly connects the creative, avant-garde, and open-minded spirit of Barcelona with the heritage, savoir-faire, and luxury tradition of the iconic Santa Eulalia boutique.”
Luis Sans, Chairman of Santa Eulalia Perfumes
Founded in Barcelona in 1843, Santa Eulalia is a fashion and luxury maison for men and women. A pioneer in the world of fashion, in 1926 it organized one of the first haute couture fashion shows in Spain, becoming from then on, an undisputed benchmark in luxury.
“For more than 180 years, Santa Eulalia has evolved in harmony with the city and with the people who live in it. Our essence reflects that spirit of continuous transformation, innovation, and creativity that has always defined Barcelona.”
Luis Sans, Chairman of Santa Eulalia Perfumes and fourth generation of the founding family
In 1947, Santa Eulalia created its first eau de cologne under the name of the maison: a fresh and delicate fragrance that captured the spirit of Barcelona and marked the beginning of a lasting and intimate relationship between the city, perfumery, and the maison.
In 2014, Santa Eulalia rekindled its passion for perfumery with a fragrance collection that tells, note by note, the landscapes, emotions, and memories of Barcelona.
In this September edition of Pitti, Santa Eulalia will present a new Eau de Parfum, a creation that pays tribute to the first fashion show organized by the maison 100 years ago. With this launch, the Origine collection will be completed with 12 Eau de Parfum, alongside the Forte collection, composed of our Extrait de Parfum.