"My journey begins with the searching for myself. What better way to tell about myself if not through a perfume? It is a passion which has become a real part of myself. I transformed my story into perfumes, starting from my roots, my family and the world of wine, where the sense of smell has an important role.
Perfume: living matter, ancestral vibration of the subconscious. Fragrance which becomes elective affinity with the imperceptible. It conveys beauty, grace and wonder, speaking to the soul through our nose. 
Perfume embodies the symbiosis between the person who wears it and the Other around it."

Francesco Gini – Perfume Designer and Owner

BRAND IDENTITY

GINI Parfum is a new brand of artistic perfumery, created by Francesco Gini, owner of the olfactory boutique GINI FRAGRANZE.

A brand that wants to tell the aesthetics and style research of its Perfume Designer. All the fragrances are produced exclusively in Italy.

The Gini Parfum logo is a winged fox.
Francesco, remembering one of his favorite fairy tales, “The fox and the grapes”, recognizes himself in the fox and his desires in the grapes. He imagines a fox with wings, which can achieve what it wants. The perfumes become the wings of the fox that represent the impulse towards happiness.

The line currently consists of twelve fragrances. 

Three of them (Soavemente – Dolce Far Niente – Rosso Oscuro) were born from the inspiration from wines produced by the Gini Winery. My family has been cultivating vineyards and producing wines in the Soave hills since 1500, for 14 generations. A high education of the nose and the palate that is passed on from father to child. The intent is to capture the sensory evocation of the wine world and develop it in the olfactory story of fragrances, with an independent identity and evolution. These perfumes express a sophisticated and emotional olfactive impact.

The fourth fragrance (Dancing on My Own) is composed while thinking about my inner journey, the searching for my own expressive identity. This perfume is the beginning of a new intimate and personal journey.

Two perfumes are inspired by my impressions and experiences during my journey in Japan (Shibumi - Ikigai). 

Nuvola d’Oriente was born from my love for amber that I used to create an oriental seductive fragrance. 

Three new frangrances dedicated to three amazing singers. The music of these artists has deep meaning to me. (Ivre de Vie – Canto Libero – Like a Jewel)

PALOMA Y RAICES a tribute to Frida Khalo, famous mexican painter.

In the context of the Pitti Fragranze 2025 exibition I'm glad to present the new fragrance MISTICI SENTIERI