How our mind works can be such a great source of inspiration to create a perfume.
Furthermore, we want our perfume line to convey a good message and hopefully to help people.
We want to represent a characteristic of a mental disease with a perfume. We did it by making one of our founders, a Clinical Psychologist, working together with two of the best Perfumers worldwide.
The aim is to share correct information about mental disorders and to create discussions around them by using a popular means of communication, the perfume itself.
The more people speak properly about mental conditions, the more this is going to lower the stigma around them.