11.09.2026

10:30 AM | UniCredit Fragranze Arena, Stazione Leopolda

RAW by MANE
The Scent Of Care 

When Raw Materials Shape Emotional Design.
with Bruno Chezzi (Fragrance Director - MANE Italia), Cristina Stefanutti (Marketing Manager - MANE Italia), Cristiano Canali (Perfumer – MANE) and with the participation of Anna Barbara (President POLI.design Milan - Full Professor in Interior and Exhibition Design)

11.09.2026

11:00 AM - 02:00 PM | Outdoor courtyard, Stazione Leopolda

MARIEJEANNE

Taste & Smell. Explore perfumery through taste by pairing artisanal ice cream flavors with the signature ingredients of MARIEJEANNE fragrances

11.09.2026

11:30 AM | UniCredit Fragranze Arena, Stazione Leopolda

Niccolò Pasqualetti
Fragranze Special Guest

When a young fashion designer creates their first fragrances. Presentation with Niccolò Pasqualetti and Cristiano Canali (nose MANE). Moderator Paola M. Gariboldi

11.09.2026

12:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

New olfactory experiences beyond retail

with Chloé Arjona (Beauty Director Nelly Rodi) and Silvia Manzoni

11.09.2026

02:00 PM - 03:00 PM | Stazione Leopolda, stand B/5

Ylem Parfums

Meet&Greet with Moritz Sülz (Managing Director & Founder) and Andreas Wilhelm (Perfumer)

• Connect page: YLEM PARFUMS

11.09.2026

02:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

Osservatorio Fragranze
A Vision of the Sector

with Marco Ricchetti (Economist, Blumine) and Antonio Cristaudo (Chief Sales and Development Officer Pitti Immagine). Moderator Paola M. Gariboldi

11.09.2026

03:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

How Do You Build a Story Together?

with Frédérique Obin (Artistic Director Réservation), Yann Vasnier (Senior Perfumer Givaudan) and Bernardo Cauvin (Haute Parfumerie Director Givaudan). Moderators Paola M. Gariboldi and Silvia Manzoni

11.09.2026

04:00 PM - 09:00 PM | The Social Hub Lavagnini

By Terry

Personalized make-up consultation by appointment. To book, please click here

• viale Spartaco Lavagnini 70, Firenze
• Connect page: BY TERRY

11.09.2026

04:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

Daniela Andrier: Master of Fragrances

An interview and masterclass with Daniela Andrier and presentation of her first and highly anticipated maison de parfum

11.09.2026

05:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

Fragrance as a Social Link

with Arnault Guggenbuhl (Head of Global Marketing, Insight & Image Fine Fragrances Givaudan) and Silvia Manzoni

11.09.2026

06:00 PM | Outdoor courtyard, Stazione Leopolda

Take Care Cocktail

11.09.2026

06:30 PM - 10:00 PM | MAX-Y Gallery

Farmacia SS. Annunziata dal 1561
Urban Essence – Meet the Artists

Presentation of Street Art Fragrances: a collaboration between four street artists and four perfumers

• via San Niccolò 71r, Firenze
• Connect page: FARMACIA SS. ANNUNZIATA DAL 1561

11.09.2026

06:30 PM - 09:30 PM | The Social Hub Lavagnini

Maison Tahité
A scent. A space. A connection

Cocktail and live music

• viale Spartaco Lavagnini 70, Firenze
• Connect page: MAISON TAHITÉ–

11.09.2026

06:30 PM - 08:30 PM | Olfattorio Bar à Parfums

Olfattorio
Every fragrance is a connection

Presentation of the new luxury brands: Parfums de Marly and Initio

• via de' Tornabuoni 6, Firenze

11.09.2026

07:00 PM - 10:30 PM | Ex Teatro dell’Oriuolo

Extra Virgo and IED Firenze
Oracle

Opening of the sensory and immersive exhibition dedicated to one of the brand’s most iconic fragrances. By invitation only.
On display until September 18

• via dell'Oriuolo 31, Firenze
• Connect page: EXTRA VIRGO

11.09.2026

07:30 PM - 10:00 PM | Aquaflor

Accord of Bharat:
A Symphony of Fragrances and Sound from India

A multisensory installation created by Aquaflor, in collaboration with Istituto Marangoni Firenze. An immersive journey through two dimensions of India, where the warmth of everyday rituals gradually gives way to moments of spiritual reflection. By invitation only

• Borgo Santa Croce 18, Firenze

12.09.2026

09:00 AM | Museo Villoresi

Lorenzo Villoresi

Press conference and launch of the new perfume. By invitation only

• via dei Bardi 12, Firenze
• Connect page: LORENZO VILLORESI

12.09.2026

10:30 AM | UniCredit Fragranze Arena, Stazione Leopolda

Research frontiers:
LA CURA, a new obsession? 
 

with Pierre Gueros (Senior Perfumer Symrise) and Raffaele Ruberto (The Beauty Biologist). Moderators Paola M. Gariboldi and Silvia Manzoni

12.09.2026

11:30 AM | UniCredit Fragranze Arena, Stazione Leopolda

Beauty Cannot Be Archived:
Preserving to Create

with Stefania Bellinazzo (journalist), Maria Canella (university professor and State archivist), Isella Marzocchi (communications expert), Renato Ancorotti (Senator of the Italian Republic) and Antonio Calabrò (President of Museimpresa and Director of the Pirelli Foundation). Moderator Valentina Debernardi (Head of Beauty Harper's Bazaar and Esquire)

12.09.2026

12:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

Code Korea
Beauty and AI: the future is now

with Chester Jungseok Roh (CEO of KYYB) and Susanna Macchia (journalist)

12.09.2026

02:00 PM | UniCredit Fragranze Arena, Stazione Leopolda

AVAU
What We Carry With Us

Three siblings, three skills and one suitcase: how a family legacy becomes an independent fragrance house. With ⁠Leonardo Catalani (Co-Founder & Creative Director), ⁠Carolina Catalani (Co-Founder & Strategy Director) and ⁠Caterina Catalani (Co-Founder & In-house Perfumer)

• Connect page: AVAU

12.09.2026

03:00 PM | UniCredit Fragranze Arena, Stazione Leopolda

Laura Bosetti Tonatto:
40 Years of Perfumery Told by One of Italy's Leading Fragrance Creators

with Laura Bosetti Tonatto and Paola M. Gariboldi.

• Connect page: ESSENZIALMENTE LAURA BY L. BOSETTI TONATTO

12.09.2026

04:00 PM - 09:00 PM | The Social Hub Lavagnini

By Terry

Personalized make-up consultation by appointment. To book, please click here

• viale Spartaco Lavagnini 70, Firenze
• Connect page: BY TERRY

12.09.2026

04:00 PM | UniCredit Fragranze Arena, Stazione Leopolda

The New Age of Natural Ingredients

with Marc Janottin (Raw Material Creation Director Robertet) and Georges Maubert (Founder MarieJeanne)

12.09.2026

05:00 PM | UniCredit Fragranze Arena, Stazione Leopolda

The Scent of Hospitality

How Fragrance Transforms the Hospitality Experience. With Ambra Martone (co-founder of LabSolue and Creative Director of the Magna Pars Hotel), Sophie Labbé (Principal Perfumer Dsm-Firmenic), and Ilaria Legato (brand designer, olfactory designer, and author of Io sono Naso). Moderated by Francesca Delogu and Silvia Manzoni. Curated by Istituto Marangoni.

12.09.2026

06:00 PM - 08:00 PM | Profumeria Invicta

Atelier des Ors

Jean-Philippe Clermont presents of Atelier des Ors (distributed in Italy by Kaon Srl), an exclusive event for fragrance enthusiasts and connoisseurs

• via Ricasoli 49r, Firenze
• Connect page: ATELIER DES ORS

12.09.2026

06:00 PM - 09:00 PM | Museo Villoresi

Lorenzo Villoresi

Cocktail. By invitation only

• via dei Bardi 12, Firenze
• Connect page: LORENZO VILLORESI

12.09.2026

06:30 PM - 08:30 PM | Olfattorio Bar à Parfums, Rinascente Firenze

Olfattorio
New Olfactory Creations

Discover the latest fragrances from the luxury brands of Olfattorio

• piazza della Repubblica, Firenze

13.09.2026

10:30 AM | UniCredit Fragranze Arena, Stazione Leopolda

Danhera
The Beauty Born in the Shadows

Instinct, Metamorphosis, and the Care of the Invisible Parts of Ourselves. With Daniela Ciaffardoni (Founder & CEO of Danhera)

• Connect page: DANHERA ITALY

13.09.2026

11:00 AM - 04:00 PM | The Social Hub Lavagnini

By Terry

Personalized make-up consultation by appointment. To book, please click here

• viale Spartaco Lavagnini 70, Firenze
• Connect page: BY TERRY

13.09.2026

11:30 AM | UniCredit Fragranze Arena, Stazione Leopolda

Afro Niche

An Olfactory Journey into the Heart of Contemporary African Creativity. With Amin Youssouf (Director The Colors) and Chrystele Gauthe Vonthron (Parnership and Resource Mobilization Specialist United Nations Population Fund Madagascar) and Chiara Scarcella (Sales Manager Misitano). Moderator Silvia Manzoni

13.09.2026

12:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

Istituto dell'odore

An archive of collective olfactory memories. With Meo Fusciuni and Federica Castellani, founders of this new olfactory vision. Moderator Isella Marzocchi

• Connect page: ISTITUTO DELL'ODORE

13.09.2026

02:00 PM | UniCredit Fragranze Arena, Stazione Leopolda

MEZEL
Why watermelon can be more chic than rose

What if chic had nothing to do with the ingredient itself? Discover how orris transforms the unexpected into the desirable. Con Sophia Gyé-Jacquot (Founder of MEZEL)

• Connect page: MEZEL

13.09.2026

02:30 PM | UniCredit Fragranze Arena, Stazione Leopolda

Atelier des Ors
The Evolving Role and Vision of the Creative Director in Niche Perfumery

with Jean-Philippe Clermont (founder Atelier des Ors) and Roberto Drago (co-founder Kaon)

• Connect page: ATELIER DES ORS

13.09.2026

03:00 PM | UniCredit Fragranze Arena, Stazione Leopolda

Presentation of the book
Le immagini del profumo [The images of perfume]

Perfumery tells stories and paints atmospheres. Le immagini del profumo [The images of perfume] guides readers on a journey to discover the evocative power of fragrance.
With the author Matteo Fumagalli and Francesca Bianchi. (L'ippocampo Edizioni)

13.09.2026

04:00 PM | UniCredit Fragranze Arena, Stazione Leopolda

WOOT Perfumes
Making Meaning Visible

Design doesn't invent meaning. It reveals what deserves to remain.
With Grisha Serov (Founder and Creative Director WOOT)