Who wouldn’t want to once again catch in the air the trail of a fragrance capable of instantly transporting us to a place that is as intangible as it is powerful?

These are the premises behind the new project that Meo Fusciuni and Federica Castellani have worked on together over the past few years, choosing decisively to look towards the future.

“And you? If you imagined gathering in a place called Istituto dell’Odore all the olfactory memories and smells that we have lost throughout our lives? Or those that have simply haunted us? Which smells would you choose?”

A new era is opening for perfumery, in which the pursuit of raw materials exists in perfect balance with olfactory futurism, and the central figure is no longer simply that of a perfumer, but of an archivist.

Creating today to protect tomorrow’s memory.

Istituto (archaic instituto) noun, masculine [from Latin institutum (from instituĕre: “to establish”), literally “that which has been established”, and more specifically “purpose, aim”, “rule, principle, arrangement of private or public life derived from customs, tradition or political constitution”, “teaching”]. – 1. A public or private body, organized according to its own laws for a specific purpose (charitable, cultural, social, commercial, etc.), generally specified by the name or title of the institution itself.

Odóre noun, masculine [from Latin odor -oris, related to olere (“to smell”), whose root also appears as the first element in olfactus (“sense of smell”)]. – 1. a. The specific sensation perceived by the organ of smell, varying according to the substances that cause it: to perceive a smell, smells; I cannot smell anything; more specifically, referring to the quality of the sensation: a pleasant smell; an unpleasant smell; a pleasant or unpleasant odour; a delicate scent; a sweet, intoxicating aroma; a nauseating smell; a strong, pungent, sharp or penetrating odour; or, specifying the object or substance from which the olfactory sensation originates.