Following the great success of K-Beauty and the growing interest in Korean design at Pitti Uomo, the special area Code Korea@Fragranze will also take place at Stazione Leopolda, showcasing a selection of innovative beauty brands, in collaboration with the Korea Creative Content Agency (KOCCA).
A must-attend event for anyone looking to explore this trend in greater depth is the Code Korea talk, taking place at Stazione Leopolda, at the UniCredit Fragranze Arena, on September 12 at 12:30 p.m.
The speakers will be Chester Jungseok Roh (CEO of KYYB, one of Korea’s most innovative skincare brands) and Susanna Macchia (Senior Beauty Editor at D - la Repubblica).