Made in Italy Houses
News
Edition 24
08.09.2026
Supporting businesses and promoting Italian excellence
At Fragranze 24, the Made in Italy Houses (Case del Made in Italy – CMI), represented in particular by staff from the Florence Made in Italy House, will be present at Stazione Leopolda, at Stand 12, providing a dedicated space for dialogue with businesses and industry professionals from the artistic perfumery, home fragrance and luxury skincare sectors. Participation in Fragranze 24 provides an important opportunity to strengthen dialogue between institutions and businesses and to gain a better understanding of the needs of industry professionals.

The Made in Italy Houses are the local offices of the Ministry of Enterprises and Made in Italy and serve as a key point of reference for businesses, particularly small and medium-sized enterprises. They provide information, guidance and support on the main tools and measures available to foster business development and competitiveness and to promote the excellence of Italian products and expertise.

Participation in internationally renowned trade fairs such as Fragranze 24 forms part of the Memorandum of Understanding signed by the Ministry with IT-EX. Under this agreement, the Made in Italy Houses, represented on this occasion by staff from the Florence Made in Italy House, will have a dedicated stand at Stazione Leopolda. This presence further strengthens the role of the Made in Italy Houses as a bridge between institutions and businesses, helping to promote the values of Made in Italy and support the sustainable growth of the national economy. At the stand, businesses and industry professionals will have access to guidance, dedicated assistance and support in engaging with the relevant institutions, particularly in relation to the policies and instruments of the Ministry of Enterprises and Made in Italy, initiatives to promote Made in Italy, and incentives and support measures for business innovation and the development of production and supply chains.

For further information on the activities of the Made in Italy Houses, including their locations and local contact details, please visit the Ministry’s dedicated webpage.