Free Yourself is an independent, founder-led American fragrance house created by Jeff Miller and Todd Thurman. Built on the belief that fragrance can be beautiful, meaningful, and accessible, the house treats scent as ritual: a pause, a story worn on skin, a state to enter, and a way of creating space for presence, choice, and flourishing.

Free Yourself is fragrance-first. Composition, materials, performance, sillage, and drydown lead; Positive Psychology, emotional storytelling, design, and participation deepen the experience. The current house comprises nine gender-neutral fragrances across two connected collections. The Elements Collection - AIR, EAU, FEU, TERRE, AETHER, and NUMINOUS - moves from the natural world toward threshold and mystery. The Mindful Collection - SAVOR, AWE, and VIBE - translates savoring, wonder, and embodied presence into contemporary perfume.

The fragrances are created with perfumers Maud Chabanis, Xavier Blaizot, Ralf Schwieger, and Mathilde Bijaoui. The newest Elements carry exceptional momentum. AETHER has been named Marie Claire UK’s Best Green Fragrance 2026. NUMINOUS, our sixth Element, was created by Mathilde Bijaoui, whose recent work was honored with the 2026 Fragrance Foundation Award for Fragrance of the Year – Universal Prestige. Free Yourself’s recognition also includes SAVOR winning Best in Show at Niche Show London 2026; EAU winning Marie Claire UK’s Best Aqueous Fragrance 2025; AIR being named a 2025 CEW Beauty Awards finalist for Best Indie Scent; Free Yourself being named a 2025 ScentXplore finalist for Best Ethos and Accessibility; and Free Yourself being named Best Fragrance by Los Angeles Magazine in 2024.