/de·vèr·'te·re/ v. tr. [from Lat. divertĕre, lit. "to turn elsewhere"], comp. of di(s) and vertĕre "to turn". To deviate, to turn one's gaze away from a predetermined direction in search of unexpected paths. A shift in perspective that generates pleasure and lightness, a conscious departure from rigid patterns that leaves room for the spark of the unforeseen. It is the creative freedom born from deviation from the ordinary.

From this word the brand is born, from the encounter of two generations and one shared passion: perfume as language, matter and concept. Founders Lorenzo and Federico Cavoretto, father and son, combine deep craftsmanship in perfumery with a contemporary, concept-driven vision shaped by art, design and visual culture.

Devertere is an authentic deviation from the ordinary, a shift in perspective within artistic perfumery. It doesn't follow rules; it values the unexpected. Every fragrance is the result of a rigorous creative process inspired by the energy of the Nouvelle Vague and Pop Art, and the irreverent wit of Dadaism and Surrealism. The packaging mirrors this philosophy too: the bottle, tilted at 135 degrees on its dedicated stand, is deviation made design.

Devertere doesn't look for followers, but for accomplices: it speaks to anyone tired of the already-said, seeking an intelligent provocation that resonates on the skin, in search of authenticity and an olfactory language capable of leaving a truly personal mark.