Highlights #2

News

Edition 23

22.07.2025

New olfactory creations, natural fragrances and body care formulas

Our journey through the most exciting debuts at Fragranze 23 continues.

Let’s start with two new additions to the Kaon portfolio.
The first is 27 87 Perfumes, a brand born in Barcelona that has shaken up niche perfumery with its bold, independent, and experimental approach. Each fragrance – available in 27 ml and 87 ml sizes (from which the brand takes its name) – is the result of collaborations with some of the most creative perfumers on the international scene.
The second must-see is Sabé Masson, a brand that represents a new generation of perfumery. Alcohol-free and skin- and eco-friendly, these fragrances double as skincare treatments. Genuine galenic formulations, cosmetic matrices rich in 100% natural and vegan raw materials, offer countless skin benefits. From this philosophy come the first solid perfumes in stick form, Parfum de soin, and Eau de Parfum de soin. 

The first is 27 87 Perfumes, a brand born in Barcelona that has shaken up niche perfumery with its bold, independent, and experimental approach. Each fragrance – available in 27 ml and 87 ml sizes (from which the brand takes its name) – is the result of collaborations with some of the most creative perfumers on the international scene.
The second must-see is Sabé Masson, a brand that represents a new generation of perfumery. Alcohol-free and skin- and eco-friendly, these fragrances double as skincare treatments. Genuine galenic formulations, cosmetic matrices rich in 100% natural and vegan raw materials, offer countless skin benefits. From this philosophy come the first solid perfumes in stick form, Parfum de soin, and Eau de Parfum de soin. 

Campomarzio70 returns to Fragranze with The Essential Blend, a home fragrance line that pays homage to beloved places through scent. Each fragrance is marked by the street number of an iconic location, turning it into an olfactory tribute. This year, they unveil a new Hand & Body Collection, offering a complete beauty ritual. The formulas are enriched with natural ingredients for deep hydration and instant comfort. The signature amber bottles are designed to preserve the fragrance’s purity while blending aesthetic appeal with sustainability, celebrating meaningful everyday gestures.

Filippo Sorcinelli, the house of artistic perfumery, returns to Fragranze with its unmistakable creations. After a career spanning music and bespoke tailoring – including designing sacred vestments for three popes – Sorcinelli turned to the world of scent. His first fragrance, LAVS, is still used to perfume the packaging of liturgical garments. This was followed by collections like UNUM, Extrait_de_musique, Atmosphère d’emotion, and SuperFluo?, expanding the house’s offerings more than a decade after its founding.

A symbol of high fashion in Barcelona, the boutique Santa Eulalia – which launched its first Eau de Cologne in 1947 – continues to elevate olfactory artistry. Today, it offers a collection of twelve signature fragrances, each expressing a unique journey of scent, crafted with passion and authenticity: Citric, Albis, Marinis, Obscuro, Obscuro Forte, Nectar, Vesper, Aprilis, Nubes, Crocus, 175, and Odyssea