KV by KATERYNA VEL’MENKO
Event
Edition 22
15.09.2024
Place of the event
UniCredit Fragranze Arena
Date of the event
15.09.2024 11:30
An immersive, auditory, and scented journey through History.
A sensory journey from Italy to Persia, with echoes of bicerin and saffron tea in the fragrances. Kateryna Vel'menko, the founder of the namesake brand, discusses the brand's inception and explores the inspirations behind the fragrances A Bit Hazelnutty and Not a Morning Person with perfumer Antonio Alessandria. The audience is invited to experience the raw materials of the two perfumes.

The inspiration for A Bit Hazelnutty is Bicerin, a traditional hot drink from Turin. Bicerin consists of espresso, chocolate, and milk, served layered in a small glass and often paired with hazelnut chocolate Gianduja. Like the layered flavors of Bicerin, this fragrance is richly faceted and evolves over time. It's a unique and captivating scent that leaves a lasting impression.

Not a Morning Person is inspired by tea made with rose water and saffron, a traditional beverage that has spread from Persia to all regions of the Arabian Gulf (Bahrain, Dubai, Kuwait, and the eastern part of Saudi Arabia). This tea is usually served during family gatherings or among friends in the afternoon or evening but never in the morning.
Mediagallery