FRAGRANZE n.21: the countdown begins!

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Edition 21

20.07.2023

From 15 to 17 September at the Stazione Leopolda in Florence

Pitti Fragranze, the show dedicated to international artistic perfumery, is waiting for you in Florence.
An unmissable rendezvous for professionals and experts, Pitti Fragranze once again brings the best of the global scene to the Stazione Leopolda, with top names, the most prestigious noses and the most promising young brands, expanding its outlook to include the latest trends in skincare and wellness. This holistic approach, the result of the ongoing scouting and selection that distinguishes the fair, accurately grasps the trends and innovation that energize the universe of contemporary olfactory culture.

More than 185 brands, many new names and returns, and a strong international presence (74% of the total). The main countries of origin of the brands are: France, United States, United Kingdom, Turkey, Germany, Spain and also Armenia, United Arab Emirates, Japan, India, Oman, Romania, Sweden, and Taiwan.

A packed calendar of events, following the title-theme of this edition “Perception Reinvented”, starring the main players in the world of artistic perfumery.

The theme of this edition, “Perception Reinvented”, investigates a different way of perceiving the world of perfume, but that’s not all it uses the images, words, sounds that derive from the use of digital tools and Artificial Intelligence. Creative experimentation, advanced technology, art and artifice set off our emotions and reinvent the way in which we perceive them. In fact, Pitti Fragranze is much more than a simple showcase for products: it is an observatory of market evolutions – even for the very young members of Generation Z – a moment of encounter and inspiration, an unmissable multisensorial journey. A laboratory in which to imagine the future of fragrances.

— Agostino Poletto, general manager of Pitti Immagine

The reference brands, returns and important debuts at this edition of the fair include:
19-69, ABSOLUMENT PARFUMEUR, Anthologie by Lucien Ferrero, AURA OF KAZAKHSTAN, BARUTI, BDK PARFUMS, BYRON PARFUMS, CARON, COMPORTA PERFUMES, D'ORSAY, ESTORAS, FRAGONARD, FRANCESCA DELL'ORO PARFUM, FRASSAÏ, GOUTAL, HFC, HUNQ, ISABEY PARIS, LINARI FINE FRAGRANCES, M.MICALLEF, MAD ET LEN, MAITRE PARFUMEUR ET GANTIER, MALBRUM, MARIA CANDIDA GENTILE, MAYME?, MILLER HARRIS, NICHEEND, OMNIA PROFUMI, OPTICO, QHUE LIFESTYLE, STEP ABOARD, TOBBA PARFUMS, VERONIQUE GABAI.

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The new names of SPRING:

SPRING is the area dedicated to a selection of new brands, fragrance lines in Florence for their first rendezvous with the international public and new names on the market which aim to intercept the demand for original ideas of the buyers who are most interested in research.

Here are the 25 protagonist brands for this edition:
Acqua di Noto, Calaj Perfume, Carola fra i Trulli, Ciatu, Coreterno, Ephemeral Dyadic, Essensitive, Estoras, FUMparFUM, Kysh Cosmetics, Lila Franklin, Luce di Sorrento, Nissaba, Notefluide, Petite Amie Skincare, Press Gurwitz Perfumerie, Red Saffron Milano, Rito, Savoni, Sora Dora, Spiritum, Tobba Parfums, Versatile, Voskanian Parfums, Wesker.

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