The Dr. Vranjes Firenze perfume house, founded in 1983 in Florence by Paolo Vranjes and his wife Anna Maria, has innovated the expressive codes of perfume, with products that combine traditional haute parfumerie from Florence with modern techniques in constant evolution. On the occasion of Fragranze, it will be presenting Giglio di Firenze, the new room fragrance that the master perfumer Paolo Vranjes has created to celebrate the 35 th anniversary of the perfume house with a tribute to the lily, the symbol of Florence since the eleventh century. In the historic shop in the Borgo la Croce district, Dr. Vranjes Firenze will explain how the new Giglio di Firenze fragrance was created.