Brand Profile
Founded in France in 2017, Maison STATE OF MIND is an atypical and original brand. It offers a new approach to niche retail: a unique olfactory experience where choosing a fragrance is guided by the tasting of exceptional scented teas paired with the perfumes.
CONCEPT
STATE OF MIND founder, Catherine Laskine-Balandina, brought together a team of experts to create both a product range and a retail environment known as the Salon de Parfums et de Thés – Olfactory Tea Room.
Exceptional Grand Cru Scented Teas, paired with the Fragrances, were developed by renowned tea master Olivier Scala in collaboration with celebrated perfumer Karine Dubreuil, creator of iconic fragrances for Guerlain, Lanvin, Gucci, Lalique, Givenchy, and others.
STATE OF MIND is represented in around 60 countries worldwide. The addresses of its partners are available on the brand’s website: www.stateofmind.fr.
In France, the brand has two boutiques presenting its original synesthetic concept, called the Olfactory Tea Rooms: in Versailles and Cannes.