Sales channels, target audiences, and forecasts:
the results of the Fragranze Observatory to be revealed this september
What are the criteria for defining niche perfumery? What are the preferred sales channels? Which emerging or fast-growing markets – European and non-European – are most relevant? What age groups represent the current target audience of artistic perfumery? And what are the forecasts for 2025–2026?
These are just some of the questions the Fragranze Observatory aims to answer. Promoted by Pitti Immagine and curated by economist Marco Ricchetti of Blumine, the Observatory presents an overview of industry performance through data and trend analysis, developed also with input from exhibitors.
The findings will be discussed in a talk - Friday, September 12th at 2:00 PM at the UniCredit Fragranze Arena in the Stazione Leopolda - featuring Paola Gariboldi, beauty journalist and expert, Susanna Macchia, senior beauty editor at d la Repubblica, and Marco Ricchetti.
These are just some of the questions the Fragranze Observatory aims to answer. Promoted by Pitti Immagine and curated by economist Marco Ricchetti of Blumine, the Observatory presents an overview of industry performance through data and trend analysis, developed also with input from exhibitors.
The findings will be discussed in a talk - Friday, September 12th at 2:00 PM at the UniCredit Fragranze Arena in the Stazione Leopolda - featuring Paola Gariboldi, beauty journalist and expert, Susanna Macchia, senior beauty editor at d la Repubblica, and Marco Ricchetti.