MANE presents
"Fashion & Fragrances wearing the future"
Event
Edition 23
12.09.2025
Place of the event
UniCredit Fragranze Arena
Date of the event
12.09.2025 11:00
MANE opens the 2025 edition of Pitti Fragranze with a sensory journey exploring the deep connection between two creative worlds capable of capturing the spirit of the times: Fashion and Fragrance. Two art forms that influence each other, sharing a common language made of style, emotion, and identity. If fashion defines shapes, fabrics, and colors, perfumery transforms those suggestions into unforgettable olfactory experiences. 

During the presentation entitled "FASHION & FRAGRANCES WEARING THE FUTURE", MANE — on Friday, September 12 at 11:00 a.m. — will show how fragrance ingredients become a meeting point between creativity and sustainability. An innovative dialogue opening up new perspectives for both sectors.

Such is the collaboration that came to life between Julie Massé of MANE and Japanese designer Satoshi Kuwata of SETCHU, Special Guest at Fragranze. Working closely together, they co-created a collection of five fragrances, which will be unveiled for the very first time at the Stazione Leopolda.