At this edition, with a special artistic installation at the Stazione Leopolda, Lorenzo Villoresi will present Teti, the latest fragrance in the Mare Nostrum collection. “I was inspired by Teti,” reveals the master perfumer, “a mythological figure who represents eternal youth and freedom. She is the most beautiful of the nymphs, connected to water and beauty, dancing freely and lightheartedly, surrounded by lush nature.”

On the occasion of Fragranze, Villoresi will also open the Perfume Museum and its Garden of Aromas on Sunday, offering a unique sensory journey – blending science, history, and myth – into the art of perfumery and its ingredients.

Visitors to Pitti Fragranze will receive a special gift during their visit.

Via de’ Bardi 12, Firenze
Info and booking (required): [email protected]