Indie brands and new careers: 3 must-attend events at the Stazione Leopolda
To explore timely topics surrounding fragrance and skincare, beauty journalists and experts Paola Gariboldi and Susanna Macchia take the stage.
At a time when independent cosmetic brands are experiencing significant growth, and the fragrance market continues to welcome a wave of new launches, two talks aim to uncover the reasons behind the success of indie beauty brands and the values that shape the rise of niche perfumery.
Here are the two talks scheduled at the UniCredit Fragranze Arena:
The success of indie skincare brands
In September 2023, a Nielsen research found that Indie brands are outpacing the overall growth of the beauty and personal care market. How have small cosmetic houses achieved such remarkable success in just 20 years? How have they reached such a wide audience? And how have they eroded the power and appeal of fashion houses with cosmetics lines? Friday, September 12 at 4.00 pm (UniCredit Fragranze Arena), Paola Gariboldi and Susanna Macchia will discuss it with Paola Malaspina of Beautyaholics. Participants include Eleonora Pratelli of Perennae and Matteo Sgarbossa of Höbepergh.
Fragrance house 2.0
Reflections on the DNA of new, small perfume houses and their ability to face the complexity of an increasingly mature market. How their approach differs from that of fragrance houses born in the 2000s, and when and how this identity shift occurred.
Paola Gariboldi and Susanna Macchia will gather insights, Saturday, September 13 at 11.00 am (UniCredit Fragranze Arena), experiences, and stories from Laura Bosetti Tonatto (founder of Essenzialmente Laura), Quentin Dorado (founder of SoraDora), and Antonio Cristaudo, Commercial and Development Director of Pitti Immagine.
In addition to these two talks, a third will be presented by Istituto Marangoni, focusing on the emerging professional roles in the world of fragrance.
Narrated Scent: The future professions of perfume through language, culture, and the senses
The success of a fragrance begins with a powerful decision: its name. Words capable of evoking – even before the sense of smell – a sensory universe, an imagination, a desire.
But who crafts these narratives? Emerging now are new professional figures, from naming artists to packaging storytellers to scent editors, who blend creativity and branding. These are the people who translate emotion into language and give voice to fragrance.
And through those voices, the beauty industry of the future will speak to new generations: with authenticity, imagination, and emotional power. These are the themes at the heart of the talk curated by Istituto Marangoni, scheduled for Friday, September 12 at 5:00 p.m.
