Since 2016, Parfumerie Particulière has established itself as a audacious brand, offering contemporary and urban creations that reflect our lifestyles and explore the richness of our emotions.
Inspired by the excellence of haute perfumery, our fragrances reinvent the codes to explore new and unique olfactory horizons.
These conceptual creations challenge tradition and anchor it in vibrant modernity, offering a unique sensory immersion.


Behind this perfume house is Guillaume, a passionate man who has made luxury his personal quest. Each fragrance he creates is a footprint, a reminiscence of his inner journeys and his discoveries around the world. These are perfumes that do not seek to seduce, but to disturb, to awaken, to touch.

Amélie Bourgeois and Anne-Sophie Behaghel have captured the soul of the project and brought it to life. Their bold and unique creations reflect the free and offbeat spirit of the house, paving the way for a rare olfactory identity that is both timeless and resolutely modern.

It was only natural that Pietro Sedda was entrusted with the visual universe of this creation. His works, both expressive and poetic, open the doors to a dreamlike world that he transposes here into unique cases for each fragrance.