FRASSAÏ is a modern perfume house from Argentina, founded by Natalia Outeda in 2013. Its aim is to inspire self-expression in the reflection of a perfume. Its luminous, timeless and genderless fragrances encapsulate Natalia's fondest memories and inspirations, with the insight that personal narratives possess the power to connect, soul to soul. Time, exceptional ingredients and a conscious process define FRASSAÏ's approach to slow perfumery that represents the essence of living slowly and enjoying fewer, better fragrances that inspire one's journey and awaken the soul. Each new fragrance is approached consciously, respecting the creative process and vision of the creative director and nose. The fragrances are matured for several weeks and then macerated for a minimum of three weeks. In homage to Natalia's roots, Argentinian ingredients such as yerba mate, aguaribay and palo santo are at the heart of some of her formulations.
Breathe, slow down and connect with the essential. FRASSAÏ's fragrances invite you on an intimate journey to discover your essence in the reflection of a scent. This can awaken distant memories, ground you in the present or ignite your future self. FRASSAÏ inspires you to write your own stories, beyond those told by its scents, and to release your true self.
‘Perfume is an experience to be savoured slowly’ (Natalia Outeda).