Bienaimé Maison was founded in 1935 by its visionary namesake, perfumer Robert Bienaimé.
Specializing in the creation of fragrances, its founder soon established a remarkable brand, becoming a forerunner of concepts such as recycling and corporate ethics.
After a pause in 1960 following his death, the brand was revived in 2021 by Cécilia Mergui—a passionate collector of Art Deco objects.
With nearly 90 years of history, the brand now stands out for its strong focus on sustainability, the careful selection of high-quality raw materials, and a particularly diverse product portfolio. It offers an iconic collection of four refillable Eau de Parfum, personal care cosmetics (including refillable liquid soaps, solid soap, body balm, hand cream, and lip balm), and refillable home products.
True works of art and beauty, Bienaimé products celebrate traditional French savoir-faire. Their packaging—entirely recyclable and reusable—is designed to be kept and transformed into practical, decorative design pieces.