Avere la Barba is a project that began a long time ago, in 1975.

The intuition of a man who knew how to valorize his region and celebrate its symbol: Treviso red radicchio.

Our beard and hair care products derive from its antioxidant and regenerating properties.

Each bottle is the result of exclusive, handcrafted formulations.

Our products:

- NOTE Beard Oil: A rich and nourishing oil that adds shine and softness to the beard, leaving it pleasantly scented and well-groomed. Treviso red radicchio extract regenerates and prevents breakage. Also excellent after shaving.
- SOGNO Beard Shampoo: A delicate but effective cleanser that cleans deeply, leaving the beard fresh, soft and fragrant.
- PROFUMO DI TE: A sophisticated fragrance designed for those who want to add a touch of elegance to their daily look.
- ANIMA Beard Brush: Made with high quality materials, this brush guarantees a tidy and well-groomed beard, evenly distributing oils and balms.
- ELEGANCE Mustache Brush: A specific brush for mustaches that allows you to shape and define with precision, for an impeccable look.
- ATTIMO After Shave: Fresh, with a delicate scent. Leaves skin soft. Excellent for long beards and after shaving.

By choosing to have a beard, you choose to elevate your style and personal grooming to new levels of elegance and refinement.