At the end of the 19th century, Argentine president Bartolomé Mitre promoted the country’s development, supported by investments from Charles and Walter Morrison, sons of a prominent British entrepreneur.

150 years later, in Italy, their descendants, Marina Sersale and Sebastián Alvarez Murena, meet, fall in love, and get married.
In 2012, upon rediscovering their families’ shared roots in Argentina, ALTAIA is born, a fragrance collection that celebrates their common history between Europe and South America.