A must-attend event for professionals and experts, Pitti Fragranze once again brings to Florence a selection of the best in international fragrances, including top names and promising new talents, as well as skincare, beauty, and wellness products. Through ongoing scouting and selection efforts, along with special projects, participations, and talks with industry leaders, the fair highlights trends and innovations in contemporary olfactory culture.
Approximately 180 brands are exhibiting at the show, including new names and debuts, with a strong international presence (75%). The main countries of origin are: France, United Kingdom, United States, Germany, United Arab Emirates, Spain, and Turkey, with brands also coming from Armenia, Australia, Austria, Barbados, China, South Korea, Croatia, Denmark, Japan, India, Lithuania, Norway, Netherlands, Oman, Poland, Czech Republic, Romania, Russia, Senegal, Singapore, Sweden, and Switzerland.
The theme of this edition, inspiring the new Fragranze campaign and event installation, is "The Sound of Fragrance", dedicated to the close connection between the world of perfumes and music. The theme will also be featured in a special immersive installation within the Leopolda's Alcatraz Space.
Approximately 180 brands are exhibiting at the show, including new names and debuts, with a strong international presence (75%). The main countries of origin are: France, United Kingdom, United States, Germany, United Arab Emirates, Spain, and Turkey, with brands also coming from Armenia, Australia, Austria, Barbados, China, South Korea, Croatia, Denmark, Japan, India, Lithuania, Norway, Netherlands, Oman, Poland, Czech Republic, Romania, Russia, Senegal, Singapore, Sweden, and Switzerland.
The theme of this edition, inspiring the new Fragranze campaign and event installation, is "The Sound of Fragrance", dedicated to the close connection between the world of perfumes and music. The theme will also be featured in a special immersive installation within the Leopolda's Alcatraz Space.
