Pitti Fragranze continues its journey of research that introduces perfume into a broader experiential sphere, in a constantly moving laboratory that places it at the center of an expanded approach to the discernment of scents. At this edition, the theme of the fair – Perception Reinvented – also inspires the special immersive installation Symbiotic Experience _ perception reinvented, staged in the Spazio Alcatraz of the Stazione Leopolda, curated by the journalist and deputy beauty editor-in-chief at D la Repubblica, Paola Gariboldi and the journalist and content creator Susanna Macchia.
Four digital artists and four noses have combined their expertise to create a multi-sensorial itinerary that, by reinventing the perceptive possibilities, opens the horizons to new frontiers in the creation and use of perfume.

This is the idea behind Symbiotic Experience, an installation that showcases the sillages composed for the occasion by noses Alberto Morillas, Coralie Spicher, Serge Majoullier and Jerôme Di Marino inspired by the digital artwork realized – through the imagination and tools made available by artificial intelligence – by artists Gisella Alfieri Sabattini @retrospective.ai, Bonnie Tsang @bonnietsang, Giovanna Sala @meteoavverso and Alex Valentina @alexvxvxvxvx, in an experimental symbiosis that reinterprets the actual concept of fragrance.
The visual and olfactory dimension will also be joined by the auditory one thanks to the music exclusively realized by composer and sound designer Alessandro Meistro, using generative digital instruments.
The story is, therefore, developed on several sensorial levels proposing a unique and eclectic experience of which the visitor is also an active protagonist. In fact, the Symbiotic Experience installation realized by the boutique agency MONOGRID, will unveil the four perfumes through an immersive itinerary that will be energized by the movements of the public, inaugurating an original journey of discovery and interaction.