Nearly 1,600 buyers attended the fair, a 28% increase from last year, with international attendance up by 47%. For the 189 highly curated brands of artistic perfumery, home fragrances, beauty, and wellness, this edition exceeded expectations. There was also significant participation in the special events and talks revolving around this edition's theme, “Perception Reinvented.”
To explore the innovative products of the 189 brands in this edition – an increase of 18% from the last edition, 75% of which were international – nearly 1,600 buyers and industry operators arrived at Stazione Leopolda in three days, coming from 50 countries worldwide. This number represents a 28% growth from the last edition in September 2022. International buyers accounted for 440 attendees, a 47% increase. Italian attendance was also strong, with about 1,160 Italian buyers, a growth exceeding 22%.