Agarthi: The Scent of the Metaverse
Event
Edition 21
15.09.2023
Place of the event
STAZIONE LEOPOLDA, TALK AREA
Date of the event
15.09.2023 14:00
The use of artificial intelligence, from communication to now encompass the world of perfumery, will be discussed in a talk featuring Barbara Loddo, Ermano Picco, Mélanie Duhamel, and Marco Dabbicco.

Aquacosmetics presenta Agarthi, la prima linea di profumeria artistica che prende ispirazione da un viaggio olfattivo al centro della terra e che apre le porte del metaverso. Il termine metaverso viene citato in un romanzo recente, che unisce due parole: “meta”, un prefisso usato per definire il mutamento, la trasformazione di qualcosa di esistente, e l’altra parola altrettanto potente “universo”.

Aquacosmetics introduces Agarthi, the first line of artistic perfumery inspired by a sensory journey to the earth's center that opens doors to the metaverse. The term "metaverse" is mentioned in a recent novel, which combines two words: "meta", a prefix used to denote change or transformation of something existing, and another powerful word, "universe". The Agarthi line takes you to the "scent core" of this parallel universe, charting a map filled with surprises that traverse the dreamlike landscapes of a magical and inaccessible world.
The concept of Agarthi Scent Core originates from the creative process of a diverse group of professionals who have been active for years in marketing, design, and artistic perfumery. Each contributes their unique knowledge and experience, marked by #agarthilegacy. The master perfumers of the French Maison MANE enthusiastically responded to Agarthi's call, shaping a fragrant project with fantastic contours.

Perfectly in line with the theme of the salon - "Perception Reinvented" - the Agarthi talk will take place on Friday, September 15 at 2:00 pm in the talk area of the Leopolda Station. Presented by Barbara Loddo and led by Ermano Picco, the event delves into the project and the creation of the fragrances with Mélanie Duhamel from the Mane maison. The result is a new three-dimensional olfactory adventure that plays with movement and opens up the possibility of sharing visualizations, thanks to the AI expertise of Marco Dabbicco from Altopiano Studio.