UERMI  -  YOUR OLFACTIVE WARDROBE


UERMI means Wear Me, ‘phonetically expressed’ in Italian.
The uniqueness of this brand starts with its conception.. as you wear your clothes, you wear your own perfume.

A perfume, like a fabric, is worn directly on your skin… and translates your personality to the rest of the world. Perfumes and fabrics caress and gratify your senses, induce endless nuances of pleasure and, yes, can also powerfully evoke memories. An old pair of velvet pants or jeans, a tweed jacket, a silk tie or a blouse, a cashmere sweater can bring back a fragment of your past. 
A fabric, just as a perfume, can make us travel through time.

UERMI collections embody an olfactive research in collaboration with some of the most talented masters perfumers of the world: Maurice Roucel, Antoine Lie, Cécile Zarokian, Jean Jacques, Alexandra Carlin, Luca Maffei, Philippe Bousseton, Sylvie Fischer, Aliénor Massenet, Pierre Guéros.

They have created for UERMI many beautiful olfactory answers to the provocative question: ’if you think of your favorite fabric… what is the first scent that comes to your memory?’.


UERMI PHILOSOPHY: 
•    Absolute excellence of raw materials, compositions, creativity
•    Each perfume has its inspiration, its own story
•    Non stop research of olfactive beauty, an innate 'obsession' for there Italian culture

UERMI Guardaroba Olfattivo is a Made in Italy brand: concept, creation and manufacture are proudly Italian, as far as the manual labelling and packaging of each piece. 

The production process - maturation, maceration and bottling -  takes place in Parma, the 'City of Perfume'.

The authentic artistic perfumery finds its origins again: research, excellence and craftsmanship in every single detail.