Talking about Skincare at this last edition of Pitti Fragranze were Stefano Manfredini of the University of Ferrara, together with Janine Knizia - Muse&Heroine, Paola Malaspina - The Beautyaholics Shop, Michela Motta - Elle magazine, Fabia di Drusco - L'Officiel Homme, Style Magazine in the Talk moderated by Julia Ahtijainen of The Frankly Speaking agency. One of the most contemporary beauty trends is a new, holistic idea of beauty. A bona fide global approach to wellbeing where skincare plays a leading role, with cosmetics that are attentive to the environment, a philosophy that is getting even cleaner and packaging with a positive message.