One of the protagonists of this edition of Fragranze will be the Santa Maria Novella Officina Profumo-Farmaceutica, which during the Florentine event, will open its doors to both fragrance enthusiasts and those who are simply curious about its world of perfumes, offering them a series of special guided free tours (scheduled every day of Fragranze at 5:00 p.m. and 6:00 p.m.).

Founded by Dominican friars in 1221, is has been open to the public since 1612 under the name Officina Profumo - Farmaceutica di Santa Maria Novella. Without ever interrupting its activity of production and sales of perfumes, soaps, cosmetics and liquors, to this day it has continued to use raw materials of the highest quality, while following Dominican friar artisanal procedures.  Participation is limited. For reservations, write rsvp@pittimmagine.com, indicating the date and time of interest.