New Olfactory Horizons
From Africa to Europe, by way of London and Paris, four independent maisons are redefining the language of contemporary perfumery. Through exceptional ingredients, creative experimentation, sustainable innovation, and artisanal savoir-faire, Réserve en Afrique, 27 87 Perfumes, Dilli House, and Jovoy each offer a distinctive vision of fragrance, not simply something to wear, but an experience born from the meeting of culture, place, and research.
Réserve en Afrique
Founded in Dakar, this brand was born from a passion for the colors and natural beauty of Africa. The maison's inaugural collection, Afrique Extraordinaire, pays tribute to the richness and extraordinary diversity of the continent's landscapes, celebrating exceptional botanical ingredients—from Madagascan vanilla and Somali opoponax to Nigerian ginger and Moroccan rose—while honoring the unique scents they inspire and the communities that preserve them.
27 87 Perfumes
Driven by a bold and independent vision, this Spanish brand embraces experimentation, the dialogue between heart and mind, and traditional craftsmanship. Each fragrance—available in 27 ml and 87 ml bottles, from which the brand takes its name—is created in collaboration with some of today's most innovative perfumers and presented in matte bottles designed as blank canvases, inviting imagination and personal interpretation.
Dilli House
An independent London-based maison de parfum and certified B Corporation™, Dilli House replaces alcohol with its proprietary Water Plant Emulsion (WPE®), a technology that suspends natural oils in water. Its debut creation, Prem Rouge, is a 100% natural fragrance conceived as a layerable duo: a Rose and a Tuberose composition designed to be worn individually or together, allowing each wearer to create a scent that is uniquely their own.
Jovoy
A historic Parisian perfume house, revived in 2010 by François Hénin after more than eighty years, Jovoy reflects its founder's passion for exceptional raw materials and global discovery. From eau de parfum and perfume extracts to candles and home fragrances, every creation is crafted by independent perfumers who work in close creative collaboration with the maison, transforming its original vision into contemporary fragrances for collectors and lovers of rare scents.
Réserve en Afrique
Founded in Dakar, this brand was born from a passion for the colors and natural beauty of Africa. The maison's inaugural collection, Afrique Extraordinaire, pays tribute to the richness and extraordinary diversity of the continent's landscapes, celebrating exceptional botanical ingredients—from Madagascan vanilla and Somali opoponax to Nigerian ginger and Moroccan rose—while honoring the unique scents they inspire and the communities that preserve them.
27 87 Perfumes
Driven by a bold and independent vision, this Spanish brand embraces experimentation, the dialogue between heart and mind, and traditional craftsmanship. Each fragrance—available in 27 ml and 87 ml bottles, from which the brand takes its name—is created in collaboration with some of today's most innovative perfumers and presented in matte bottles designed as blank canvases, inviting imagination and personal interpretation.
Dilli House
An independent London-based maison de parfum and certified B Corporation™, Dilli House replaces alcohol with its proprietary Water Plant Emulsion (WPE®), a technology that suspends natural oils in water. Its debut creation, Prem Rouge, is a 100% natural fragrance conceived as a layerable duo: a Rose and a Tuberose composition designed to be worn individually or together, allowing each wearer to create a scent that is uniquely their own.
Jovoy
A historic Parisian perfume house, revived in 2010 by François Hénin after more than eighty years, Jovoy reflects its founder's passion for exceptional raw materials and global discovery. From eau de parfum and perfume extracts to candles and home fragrances, every creation is crafted by independent perfumers who work in close creative collaboration with the maison, transforming its original vision into contemporary fragrances for collectors and lovers of rare scents.