Pesade takes its name from a classical dressage technique where a horse lifts its forelegs and body at a 45-degree angle from the ground. This poised and controlled movement symbolizes the perfect harmony of power and balance — a concept deeply connected to Pesade’s brand philosophy.

Founded in Seoul in 2022 by graphic artist Mok Young-kyo, Pesade was born from a deep pursuit of visual harmony and aesthetic clarity. As a devoted perfume collector, Mok discovered the transformative power of fragrance to expand the senses, evoke emotion, and restore life’s equilibrium. This revelation led him to create a fine perfumery house rooted in the Beauty of Balance.

Each year, Pesade releases one or two Chapters — thematic collections of three fragrances that are designed to complement one another in tone, character, and intent. Every chapter is inspired by a unique narrative, and each scent is carefully crafted to express a unified theme. This approach represents Pesade’s core belief in the “perfect balance in fragrance” and mirrors our own journey of finding center and meaning along the path of life.

At the heart of Pesade’s identity lies its Brand Essence, composed of four key values:

Balance: Pesade symbolizes inner equilibrium — a quiet center amidst life’s complexity.

Empowerment: Through fragrance, we aim to awaken confidence and uncover one’s emotional strength.

Discovery: Every scent is an invitation to rediscover the self, to perceive the familiar with new clarity, and to explore untapped depth.

Timeless Elegance: We preserve fleeting emotions and memories through enduring olfactive compositions — a beauty that transcends time.

Pesade’s vision is to help people unlock their inner potential and strength through the subtle power of scent. We believe fragrance can illuminate the ordinary, transforming daily moments into extraordinary experiences. To achieve this, we use only the finest ingredients and meticulous craftsmanship to create timeless, refined fragrances that linger both on the skin and in memory.

By achieving a perfect harmony of scent, design, and story, Pesade offers more than perfume — it offers a lasting energy, a moment of pause, and a return to balance.