Pesade is a Korean artistic perfumery brand founded in Seoul in 2022 by artist Mok Young-kyo, a passionate perfume collector who was captivated by perfumes’ ability to expand sensory perception. The brand takes its name from the dressage technique of the same name, in which the horse lifts its front legs and body to form a 45-degree angle with the ground. This movement symbolizes the perfect harmony between power and balance that lies at the heart of the brand’s philosophy. The collection is divided into four olfactory “chapters,” each comprising three distinct, thematically linked fragrances that complement one another as separate parts of a harmonious whole.