Fragranze 19: from 17 to 19 September
Edition 19
the world of international artistic perfumery returns to Florence to present the latest news and trends of the future of olfactory culture
Pitti Fragranze returns to a physical format
Pitti Fragranze, from 17 to 19 September 2021 at the Stazione Leopolda in Florence, will be the first event in the sector to return to being held in person after the long forced break. We are working to offer you a physical edition in total safety, as has already been the case with the other Pitti fairs that have just ended in Florence. Industry professionals will return to Florence to live - finally, together - a unique experience and learn more about the most established Maisons and the most innovative brands, immersed in an elegant and refined atmosphere. The most respected perfumers will present their creations alongside exciting young talents, beauty lines and the most innovative products related to well-being and self-care—a 360-degree view of an ever-expanding market segment.

Events, projects, and special participations: save the date!
Pitti Fragranze returns to present artistic perfumery, market trends, and the more contemporary olfactory culture, also thanks to a series of events and special projects featuring key industry players: a new edition of RAW, the format on the world of raw materials that has become an unmissable event; the retrospective focus on the great masters of artistic perfumery, curated by Chandler Burr, leading expert in the sector and artistic director of the fair, who will also present his very popular talks on the hot topics of the moment; the events of the Fragranze brands, special participations, the most popular international experts. A calendar of special events to be unveiled soon!

Pitti Fragranze goes digital as well, on Pitti Connect
The physical dimension will be supported and integrated by the digital one thanks to the Pitti Connect platform, which will go online from 7 September (until 22 November) and accompany visitors on a discovery journey among the Fragranze brands, integrating the opportunities to network, generate contacts with exhibitors, and discover more editorial content. New at this edition: the possibility to book appointments during the fair in advance, online. Do not miss this service!