UND GRETEL - 100% certified, organic Beauty. Radically Good

UND GRETEL is an aesthetic statement. 
Born from the conviction that high performance, luxurious ingredients, and uncompromisingly natural formulations are the future: Radically good.

The brand’s roots lie in the backstage world of international runways, film sets, and editorials. Christina Roth, co-founder and renowned ma-makeup artist, knows first hand the necessity for highest level flawless textures, long-lasting pigments and precise shades.  This uncompromising standard forms the DNA of every product.

Clean Beauty and uncompromising luxurious ingredients.

Performance without compromise — curated, iconic, timeless.

UND GRETEL doesn’t follow trends — it sets them.
Because avant-garde means being ahead of the times.

Aesthetically. Ethically. Visionarily.

Mission Statement

WE BELIEVE SUSTAINABILITY SHOULD KNOW NO BOUNDARIES.

NO BOUNDARIES IN PRODUCT, AGE, OR PRICE. WE BELIEVE WE ARE LIVING IN A TIME THAT DEMANDS WE UNLEASH OUR POWER — FOR EACH INDIVIDUAL AND FOR THE WORLD AS A WHOLE.

WE BELIEVE MAKEUP IS AN EXPRESSION OF PERSPECTIVE — OUR WAY OF
GIVING A FACE TO OUR VALUES. NOT COLORLESS AND DULL, BUT VIVID AND FULL OF DIMENSION. NOT COMPLICATED OR EXCESSIVE, BUT CONFIDENT AND REFINED. THIS IS HOW WE SHAPE IDENTITY — WITH EVERY SINGLE PRODUCT, AND EVERY SINGLE FACE.
TO US, CONVICTION ISN’T A QUESTION OF PRICE — IT’S PRICELESS. TO US, SUSTAINABILITY ISN’T A LUXURY — IT’S THE ONLY ALTERNATIVE. 
BORN IN BERLIN, THE WORLD IS OUR HOME.
IT’S WHERE WE GREW UP — AND FROM HERE, WE’RE REDEFINING BEAUTY
ACROSS THE GLOBE.

WE ARE THE FACES OF THE FUTURE. REBELS FOR A BETTER WORLD.
THIS IS HOW WE MEET TOMORROW — WITH COURAGE IN OUR GAZE AND
CHANGE IN OUR HEARTS. THIS IS WHAT WE DO. WE ARE PERFORMANCE IN
GREEN. WE ARE UND GRETEL IN TAGAROT.

BERLIN BEAUTY OF TOMORROW

UND GRETEL is the rebel for a better world — for the faces of tomorrow. Beyond gender, age, and skin color. The name defines
the journey. Rooted in a fully clean philosophy, UND GRETEL is sustainable and partially vegan. It doesn't just come from Berlin — it is Berlin.

BEAUTY WITHOUT BOUNDARIES.
 
At UND GRETEL, makeup isn’t a constraint — it’s a tool.

For expression. For play. For purpose.

Every product is a multi-use talent: Lipstick as blush. Lip gloss as eyeshadow. Kajal as lip liner. Highlighter on the lips. Why not? The only limits are those of imagination — and UND GRETEL thinks beyond them.

The textures are intentionally designed to blend — not only with the skin, but with each other. Finely milled mineral pigments allow every shade to become an accomplice to another — cream with powder, gloss with matte. We call it Pigment Pairing — a principle that unlocks endless possibilities.

And the best part: you don’t need a massive kit.
A curated selection is all it takes to create a spectrum of looks — minimal in setup, maximal in expression. A conscious alternative to excess. And a bold statement in sustainability.

What emerges is more than just a look. It’s a point of view. A playful redefinition of identity. And a reminder that beauty isn’t a rulebook — it’s an invitation.

INNOVATION IS OUR NATURE.

UND GRETEL represents a new generation of natural cos-metics — uncompromising in quality, bold in innovation.

Products that surprise — because they create possibilities where others see limitations.

As a pioneer in high-performance, certified clean beauty, the brand continuously brings innovations to market that challenge what natural cosmetics are thought to be capable of.

Textures, colors, and formulas that are truly state of the art — yet remain uncompromisingly natural.
UND GRETEL doesn’t think in limits —
but in new possibilities. Always in step with the times. And often one step ahead.

ORGANIC IS THE NEW NORMAL.

UND GRETEL combines the highest level of natural certification with professional-grade performance. All products are rigorously tested and certified with labels such as BDIH Standard, COSMOSNATURAL, or COSMOS ORGANIC — the highest international standard for certified organic cosmetics.