28 July - 30 October 2020

Press, PR agencies, advertising

Pitti Connect

Pitti Connect is the platform that translates all the energy, creativity, expertise, content and communicative strength of the Pitti Immagine fairs into a digital form.

A meeting point as well as a research tool for press, PRs, bloggers and influencers where they can get information about and study the products and collections, follow the evolutions of the fashion industry and all its most important themes with content, projects and special events.

For information please contact: press@pittimmagine.com.
 

How to gain accreditation for the 2021 Edition

  • To get your digital version pass on your smartphone or tablet with fast-tracking into the show, download PITTISMART free of charge from Apple Store and Google Play Store. 
     
    You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your PittiTicket. All you need to do then is show this to the scanners at the show entrances.
     
    Alternatively, access MyPitti to fill in an application form and pick up your pass in person at the Press Registration desk at the entrance of the fair.
  • To access the fair you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited. 
    You must fill in the application form for every edition (username and password are personal). 
    You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your PittiCard. All you need to do then is show this to the scanners at the show entrances with priority access.
     
    Alternatively, access to MyPitti to fill in an application form and pick up your pass in person at the Press Registration desk in the Medici Pavilion.
  • In order to have the access to the fair, we need to receive a letter of assignment on headed paper of the media agency or newspaper;
    Please check if your data are correct login in the MyPitti. If you have not a personal username and password click here
    Online registration will guarantee you the inclusion in our database to quicken your access to the fair. You can collect your pass directly at the Press Desk in fair.
    • Each exhibitor at the fair is entitled to 3 tickets for their internal or external press office.
       
      Application Form: compilation
      To obtain the 3 tickets, even only one person from each agency/in-house press office may be accredited (with the right to validate accreditations for 2 more people). The tickets are personal.
      The application form has to be filled in every edition.
      After you have received confirmation of your accreditation, enter into PittiSmart App and register using the same credentials used for MyPitti, then click on the badge section (the symbol at the top right side of the screen), after a few seconds you will find your Pitti Ticket directly from your device. 
      PLEASE NOTE: it is not necessary to attach a letter of appointment when filling in the application form because, when an exhibitor completes his online registration, he can select (in the relevant Exhibitor Extranet section) the name of the PR agency or the company name in the case of in-house press offices. PR will then be able to fill in the application form.
      Should the exhibitor not give the name of its PR agency/company (in the case of in-house press office), PR cannot fill in the application form to request accreditation.  
       
      PR Agency with several clients at the fair
      If several exhibiting clients select the same PR agency, the latter can proceed with the request for accreditation for 3 more people (to be validated) to obtain 3 more tickets for each client.

    In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
     
    Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
    Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
     
    Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.

Need to register for the first time?

  • To enter the fair you need to show at least one of the following documents: 
    - letter of appointment on the newspaper’s headed notepaper,
    - a copy of one of your published articles,
    - colophon of the newspaper including your name,
    - a link to your blog or link to the post about the fair
    It is not sufficient to show your press pass.
    Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.
     
    Click here to make a new registration. 
  • To register you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited. 
     
    Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.
     
    Click here to make a new registration 
  • Online registration means you are entered in our database, which speeds up your access to the fair.
    You must present a letter of appointment on the newspaper or advertising agency's headed notepaper. Check if the details you entered are correct by logging into the My Pitti reserved access section with your username and password. If you don’t have your login details yet, click here
  • If you have a client at the fair, you have to proceed in MyPitti with a new PR registration, attaching a letter of assignment on the exhibitor’s headed notepaper. Once your new registration is validated, you will receive confirmation of your username and password. At this point, the exhibitor can indicate the name of your PR agency/company (in the case of in-house press office) in the Exhibitor Extranet section, and you will then be able to fill in the application form, without having to attach the letter once again.

    Please click here for your new registration 

How to reach us - 2021 Edition

  • STAZIONE LEOPOLDA - Viale Fratelli Rosselli, 5 Florence

     
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11 motorway) links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We suggest taking the Firenze Ovest exit and following signs for the city centre towards Porta al Prato. 
    - This will take you on Viale Guidoni, Via Forlanini, Viale Redi, Viale Belfiore, Viale Fratelli Rosselli. Paid car park next to Stazione Leopolda.

    Click here for the track
  • The main station is Santa Maria Novella, located right in the centre and just 1 kilometre from Stazione Leopolda. We suggest taking tram 1 to the fair, getting off at the first stop "Porta al Prato-Leopolda".
     
     
  • "Amerigo Vespucci" airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.

Cloakroom and left luggage - 2021 Edition

There are free cloakroom and left luggage services at the fair.

Car park - 2021 Edition

Visitor-only paid car park next to Stazione Leopolda with limited spaces.

Where to stay - 2021 Edition

Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Florence: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 
 
For any further information please contact: 
pittimmagine@universalturismo.com