The renowned fragrance house opens the 2026 edition of Fragranze with RAW “THE SCENT OF CARE – WHEN RAW MATERIALS BECOME EMOTIONAL DESIGN.” Starting from the idea of care as a universal and contemporary need, the presentation explores the universe of raw materials, olfactory culture, and design, highlighting how fragrance can create meaningful connections between people, places, and memory. MANE will reveal how nature and innovation can converge in a new vision of olfactory design, one that considers fragrance not only as a form of creative expression, but as a powerful tool capable of shaping the perception of spaces, enhancing wellbeing, and creating memorable experiences. A journey into how the transformative power of smell can transform the invisible into a tangible expression of care.

The speakers will include Bruno Chezzi (Fragrance Director – MANE Italia), Cristina Stefanutti (Marketing Manager – MANE Italia), Cristiano Canali (Perfumer – MANE), with the participation of Anna Barbara, President of POLI.design Milan and Director of the Olfactive Design Program.