Fragranze 19:
from 17 to 19 September
News
Edition 19
28.04.2021
Florence returns as the capital of haute parfumerie and skincare
The world of artistic perfumery meets again in Florence.

The 19th edition of Pitti Fragranze will take place from 17 to 19 September 2021 at the Stazione Leopolda in Florence.

The Pitti Immagine event dedicated to contemporary olfactory culture and the most exclusive skincare will be the first rendezvous in the sector to be realized after the long-enforced pause.

A trade show-event, finally in-person, to enjoy a unique experience and learn more about the most established Maisons and the most innovative brands, immersed in an elegant and refined atmosphere.

The careful scouting activity conducted by Pitti Immagine in recent months will allow to present exclusive product lines that will revolutionize the pleasure of taking care of yourself. Not only skincare but also wellness and lifestyle, for an all-round vision of an ever-expanding market segment. And, of course, fragrances will be the focus of the show. The most exclusive Maisons, the most authoritative noses, the most revered international experts will meet at the Stazione Leopolda.

Alongside the big names in olfactory culture, the show will spotlight niche players too and outline the trends of tomorrow. A calendar of talks and fringe events will offer the opportunity to interact with key figures in the sector, listen to their voices, and learn from their experience.

The physical dimension will be supported and integrated by the digital one thanks to the Pitti Connect platform, which will accompany and supplement the opportunities to network, generate contacts with exhibitors, and discover more editorial content.

On an organizational and safety level, working in close contact with the Ministry, the Region of Tuscany, and the institutional subjects responsible for fair activities, Pitti Immagine has prepared strict dedicated protocols for safeguarding the health of everyone, exhibitors and visitors alike, starting with the other trade shows which will be held during the summer.