From September 11 to 13, 2026, Stazione Leopolda in Florence welcomes Pitti Fragranze, the Pitti Immagine trade fair dedicated to international artistic perfumery and indie skincare.
This will be an important edition: with 24 years of activity behind it, beyond the most compelling artistic brands of the moment, the leading composition houses and talented creative noses will also take center stage, from the youngest emerging voices to the cult names of the sector. Fragranze places the new collections of Italian and international niche perfumery at the heart of an elegant exhibition journey, a selection consistently oriented toward the most exclusive and distinctive brands of the moment: over 260 brands participating in this edition, approximately 75% from abroad.
The fair will continue to explore the Fragrance & Fashion connection alongside Special Guest Niccolò Pasqualetti (previously Guest Designer at Pitti Uomo 108), who makes his debut in the world of artistic perfumery, presenting his first olfactory creation through a visionary installation.
Furthermore, on the heels of K-Beauty's tremendous success and the growing international attention that Korean creativity is attracting at Pitti Uomo, the special area Code Korea @ Fragranze also takes the stage, dedicated to a selection of the latest beauty innovations and research in the world of artistic fragrance, in collaboration with Korea Creative Content Agency (KOCCA).
Emerging talents from SPRING and the independent and niche cosmetics labels of the international beauty scene will also be present, gathered in the SOUL & SKIN area.
Stazione Leopolda will be brought to life by a rich calendar of events, encounters, and presentations. The talks program, exploring the theme of this edition, CURA, has been conceived and curated by journalists Paola Gariboldi and Silvia Manzoni: the former a beauty editor at D La Repubblica, the latter a Paris-based freelance correspondent; both experts and attentive observers of the sector.
Master of Fragrance will be Daniela Andrier, the celebrated creator of iconic fragrances, who will present in absolute world preview her first and highly anticipated maison de parfum, a collection of six fragrances. Among the other protagonists: Mane, opening this edition with the Raw presentation "The Scent of Care – When Raw Materials Become Emotional Design"; the celebrated nose Meo Fusciuni, presenting "L'Istituto dell'Odore" [The Institute of Smell], a manifesto for a post-industrial olfactory culture; and Givaudan, featured as a special guest with the talk "How Do You Build a Story Together?", a discussion between brands and creation houses, as well as the presentation "Perfume as Social Link"; additionally, the "New Olfactory Experiences Beyond Retail" proposed by Nelly Rodi; and the 40 years of unique creations by Laura Bosetti Tonatto, recognized as one of the most authoritative Italian noses. And many more.
Not to be missed: the presentation of the Osservatorio Fragranze curated by economist Marco Ricchetti (Blumine), the Afro Niche focus, and the talk on natural ingredients by Robertet.
