"Composition" will be the guiding theme of the upcoming edition of Fragranze (Florence, September 12–14, 2025), an exploration into what gives rise to beauty, pleasure and perfect moments
There is no art without harmony of the whole, no creative act without composition.
A green vase, a bottle and some fruit form the still lifes of Paul Cézanne. Rice, gold, and saffron shape the iconic dish by Gualtiero Marchesi. Individual elements that, when brought together, whether by golden ratio or raw talent, ignite a spark, a new beginning. The same can be said of music, photography, architecture or literature. As Joseph Brodsky writes about composition in Watermark: the quality of a story doesn’t depend on the story itself but on the editing.
To compose is to unite, to link, to juxtapose, to balance. One assembles a puzzle, but also settles a quarrel. Flowers are arranged in a vase; pigments are blended to make a color.
Composition is an act invisible to most, yet capable of giving meaning and substance. Vitruvius codified it in architecture, Henri Cartier-Bresson waited patiently for it before taking a shot, and Renaissance painters identified it with the rules of perspective.
And for those who practice the art of perfumery and skin care, nothing is more essential than certain alchemical relationships that continually renew the olfactory and tactile experience.
The artwork of FRAGRANZE 2025 was conceived by Alessandro Gori. Laboratorium -|- M M X V I.
A green vase, a bottle and some fruit form the still lifes of Paul Cézanne. Rice, gold, and saffron shape the iconic dish by Gualtiero Marchesi. Individual elements that, when brought together, whether by golden ratio or raw talent, ignite a spark, a new beginning. The same can be said of music, photography, architecture or literature. As Joseph Brodsky writes about composition in Watermark: the quality of a story doesn’t depend on the story itself but on the editing.
To compose is to unite, to link, to juxtapose, to balance. One assembles a puzzle, but also settles a quarrel. Flowers are arranged in a vase; pigments are blended to make a color.
Composition is an act invisible to most, yet capable of giving meaning and substance. Vitruvius codified it in architecture, Henri Cartier-Bresson waited patiently for it before taking a shot, and Renaissance painters identified it with the rules of perspective.
And for those who practice the art of perfumery and skin care, nothing is more essential than certain alchemical relationships that continually renew the olfactory and tactile experience.
The artwork of FRAGRANZE 2025 was conceived by Alessandro Gori. Laboratorium -|- M M X V I.