The philosophy of the Indian brand is simple: to create luxurious fragrances by combining a series of cultural and artistic influences, from natural and renewable ingredients.

S A S VA means ‘excellent’, ‘praiseworthy’, and ‘laudable’. Our logo is a variation on the thousand-petal lotus which in Indian culture is a symbol of supreme consciousness, the universal spirit, and the universal mind.

Seeking to draw from the rich heritage of oriental perfumery while seeking to interpret it progressively, the 12 fragrancesare inspired by the energetic cosmopolitan globalized youth culture of our times. We believe in a pluralistic diverse India that is rich in influences and is open to modernity and other cultures.