Brand Profile
Oslo-based artisan perfume brand, the bearer of the belief that there is a certain charisma in contradictions - such as ferocity and love, awkwardness and elegance, rarity and authentic character.
"Malbrum" is the name of this mystical and mysterious ancestral need of men to mix different oils to get lost in the experience of smell. Foggy and unresolved, like the "Brum" (adapted from the French word for "mist of winter mornings" but also "state of confusion, uncertainty, mystery, ..." - a word with poetic roots common in most Latin languages) , where memories become vague, and a miserly, cold, wild, evil ("mal") feeling takes possession of those brave who dare to cross.