Brand Profile
A niche perfumery house, born from the dream of a woman whose life was entirely dedicated to beauty and the art of fragrance.
From a very young age, Fernanda Elisa Orcioli dreamed of a world where each fragrance told a story, evoked an emotion, and transcended time and space. Passionate about noble and natural materials and inspired by the boldness of niche perfumery that goes beyond trends, Fernanda turned her dream into reality by founding FELISA, a global perfumery house.
Fernanda, a visionary with a deep passion for the art of fragrance, devoted herself to creating perfumes that not only enchant but also tell a unique story. Her vision was shaped by years of living in vibrant cities such as Rio de Janeiro, São Paulo, Los Angeles, Paris, and Barcelona. This international journey allowed Fernanda to meticulously curate precious ingredients from around the world, resulting in essences that are truly MADE BY THE WORLD.
"I wanted to build a House of Haute Perfumery where tradition meets the future, the tomorrow, the unexpected, in a bold and joyful blend" – Fernanda Elisa Orcioli.
At the heart of FELISA is Fernanda's Brazilian DNA, pulsing with the cultural and natural richness of a vibrant environment. Here, diverse influences converge and blend in a unique way, celebrating the diversity that defines the soul of Brazil. This diversity not only shapes FELISA's identity but also enriches and sensualizes the lives of those around it, captivating perfume lovers worldwide.
Our distinctive approach to the world of Haute Perfumery allows us to explore a colorful palette where each fragrance is the pure expression of an emotion. Always looking to the future, FELISA is dedicated to creating perfumes that capture the essence of happy and unforgettable moments. Inspired by the four corners of Brazil, the back of the packaging is a true mosaic of cultures, ethnicities, landscapes, and traditions, centered by the brand’s symbol – the two Fs, a tribute to Fernanda and the Happiness she evokes in every detail. The gaps between the fine and bold strokes symbolize the importance of overcoming challenges and the pursuit of filling life with joyful moments.
The bottle, an ode to femininity, features a rounded cap representing feminine curves, while the unique color of each bottle reflects the distinctive and exclusive personality of each woman.