Brand Profile
ONCE UPON A TIME, THERE WERE EMIL AND ÉLISE. TWO WILD MINDS.
UNLIKE BUT UNITED IN SPIRIT.
THE WORLD TRIED TO CHANGE THEM, PUSH THEM, MAKE THEM FIT IN.
DO THIS. DO THAT. UNTIL ONE DAY, THEY DECIDED TO BREAK FREE FROM ALL THE BELIEFS AND RULES THE WORLD HAD IMPOSED ON THEM.
THEY BELIEVE THAT EVERYONE HAS THE RIGHT TO BE UNLIKE THE REST OF THE WORLD.
UNLIKE ANYONE.
Emil Élise thinks differently and challenges the status quo. As a squad of hybrid, European personalities we play with gender roles and the image of the perfume industry. We embrace the classical heritage of Central Europe with craftsmanship and a rich cultural history but break free from the conservative. We are humble yet daring, sophisticated yet idiosyncratic, cultivated yet rebellious to the core.
A brand from a young squad created for all Gen Z & Y that offers interesting and unconventional fragrance creations, which encourage everybody to tell his own story.