After a start as a model, at the age of 20 Edward Bess decides to abandon a thriving career and creates his first line of lipsticks "The lip wardrobe", ten lipsticks and five glosses gathered in an elegant box. His goal? To create classic and timeless shades able to enhance and "court" women. On its debut "The lip wardrobe" was immediately sold out. A loyal following of customers asked the new beauty visionary to extend his range. Edward has therefore expanded his product line by introducing shades for eyes and face - but also a line of skincare and haircare - maintaining the constant search for a make-up that is able to illuminate the woman's face, playing with light and shadows effects. And focusing the attention on the eyes and on the lips often caressed by full and sensual colors. "Less is more" is his motto, appreciated and followed by a long list of celebrities in continuous increase. Edward Bess is today an internationally recognized brand, admired for its ability to stay true to his original vision.